A new type of commerce
As the lines between the physical and digital world continue to shrink, traditional shopping experiences have evolved to include digital products alongside physical ones. One of the biggest issues with digital products, however, is that it is nearly impossible to assign ownership. NFTs have emerged to allow brands to sell digital products in a whole new way that gives the consumer direct ownership transcribed on a public ledger known as a blockchain. But how can you bring NFTs to your storefront?
NFT store options
Traditionally, the only way to sell an NFT was through an NFT marketplace like OpenSea. OpenSea acts as an Amazon of sorts to consolidate thousands of different creators and brands’ NFTs in a single NFT store. The problem with this model, is that brands lose their audience and story in a sea of other projects and products. On top of that, the NFT space has been plagued with fraud and security risks that have turned these marketplaces into nesting grounds for hackers and scam artists. So what other options do you have if you don’t want to launch on a major marketplace?
A better way to sell NFTs
If you want to sell NFTs on your own storefront you will need to find a minting application to use. There are hundreds of different options, but the easiest will be an application that can plug into existing e-commerce platforms. This will allow you to create a shopping experience that feels safer and more natural to your customers. On top of that, choosing to launch on a traditional e-commerce storefront allows you to sell physical goods alongside digital ones. Nifty Bridge partners with Shopify to allow you to add NFTs to your store without having to deal with the complexity of crypto while also keeping your customers safe from hacks and fraud.
What should I sell on my NFT storefront?
NFTs can commonly be mistaken for solely being digital files, but that is not the case. In fact, tangible NFTs that include supplementary properties as opposed to just blockchain entities tend to hold their worth better. NFTs linked to memberships, VIP experiences and physical products are among good examples that will feel more valuable to customers. Nifty Bridge partners with a variety of brands that each sell their NFTs in unique ways. We included a few examples below:
- Digital and physical: NFTs can be sold as proof of authenticity for any physical good allowing brands to limit the market for counterfeits. They can also allow customers to have a digital collectible of their favorite apparel that they can trade freely or redeem for physical products in the future.
- NFT-based memberships: These projects allow customers to have a stake in their favorite brands and create communities using NFTs. NFT-based memberships can use their NFTs to gate specific products, content, and experiences using gating technology on their site. They can also allow for discounts to be applied on future purchases or access to voting rights and events.
- In-person event NFTs: These are NFTs that can be used to gain access to in-person events or even show proof of attendance. They can be traded just like a ticket would and can even be used as collectibles to show how committed a fan is to their favorite brands.